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Not so long ago a marketing professional’s job description was pretty straightforward:
You had printed marketing and sales collateral and if your budget was big enough you might employ an agency to produce media campaigns which would probably be print, broadcast or outdoor.
The only social networking being done was business breakfasts and social media was a just a concept.
Now marketing is a different story…communication methods have evolved.
There are over 500 million active Facebook users, over 3 million of whom are South African.
And before you ask – yes over 80% are active weekly with 23 minutes being an average time spent on this social network.
And did you know the fastest growing demographic as at a few months ago was over 50 years old?
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